Tag Archives: social media

Yet Another Use For Facebook

Taunt the police.

At least that’s what one UK man is doing. After escaping from prison in September, Craig “Lazie” Lynch has been on the run and rubbing it in the police’s collective face the entire time. He’s using Facebook and picture updates to flaunt his adventures to the authorities and has collected thousands of fbook friends along the way.

 Not directly pertinent to marketing or GoLeads but hey, interesting, no?

Call me crazy but I don’t have high hopes for his new year.

UPDATE 01/14/10:

I was sooo right about his new year.

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Filed under Misc., Uncategorized

WordPress Props

If you are a small business interested in starting a free blog, I really have to recommend WordPress.com. Which may come across as sketchy since I’m a WordPress user. But it’s legit! Because there’s a reason I’m a  WordPress user. 

As I’ve mentioned before, I’m new to not only this medium but kinda to technology in general. Don’t get me wrong, I can surf the web and check my email. But I was that typical English major whose idea of technological savviness was putting together a Powerpoint presentation. So I’m fairly limited in my knowledge and expectation of technology. So when I think, “man, I wish I could do *insert genius idea here* in my blog,” and then I realize WordPress already has the capability and all I have to do is press a button, it’s pretty exciting to me.

We’ve been on WordPress for a couple months now and I’ve had quite a few of those moments. But I’ll admit, when I first visited the site, the format kinda threw me off. It seemed hard to navigate. So I went elsewhere and actually originally set up the blog on one of those other free sites. Yeah, that definitely didn’t work out so well. I mean, I canceled it before anyone saw it so no harm, no foul. But it was still a very frustrating experience. Sure it was simple to log into and seemed pretty cut and dry but that’s because it really had nothing to offer. The themes were horrendous, I couldn’t customize my header or adjust the margins of my page. It was impossible to track my posts and adding pictures? Easier to not. Basically, the whole thing was just, well, tacky.

I decided to revisit WordPress and after taking a few minutes to familiarize myself with the site, I decided to give it a shot. And it has been great. It’s clean, easy to use and has more amenities than I could have predicted. And all for a free service.

Not bad.

Plus they make it snow in the background in winter. How seasonal and cute.

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Filed under Social Marketing

Direct Mail: Make it a Keeper

mmm cable

I find that when I research marketing strategies, I tend to come at it from a consumer point of view. I feel I’m an intelligent and discerning person, and what with being involved in the industry, I also feel that I’m immune to many of the advertising tactics used today. Wrooooong. When I analyze what has worked on me in the past, I’m often surprised at how frequently I emotionally and monetarily respond to advertising. Particularly to direct mail (yes, the Cox Communications brochure I received in my new mover mail package convinced me to purchase not only internet, but cable for my new apartment. VH1 and Hulu are my new best friends).

DM can get a bad rap but really, it’s the cornerstone of any marketing campaign. If done right, it can make a world of difference. I was trying to pinpoint what exactly it is about direct mail that works so well on me. In my online soul search, I stumbled across About.com’s article, “Brochure Marketing: 12 Tips on How to Do it Effectively” and realized that there’s one strategy on there that I think is particularly genius.

Make it a Keeper
Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people. If you’re selling paint you can provide hints on color schemes, painting how-to information, tips from the pros etc. If you’re selling skin care products you can give your readers tips on how to combat pimples, dry skin, fine lines and wrinkles.”

From a consumer standpoint, it’s so basic and makes so much sense that I even forget that it’s an actual marketing “strategy.” But it totally works. I’m one of those people who is always looking for the clues to clear skin. Give me a list of tips and that thing is going on my nightstand for at least a week or so. Maybe even taped to my bathroom mirror. Even if I don’t buy at that time, your marketing department can put a big old check next to your “Increase Brand Awareness” goal.

Like I said, I know that this is a pretty ordinary tactic when it comes to direct mail. But in an era of social media, email blasts and living green(though people will be really impressed and heartwarmed if you print on recycled paper!), I think it’s important that people realize that direct mail is not dead. It still works. My 100+ tv channels and my medicine cabinet full of pore cleanser are proof of that.

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Word Play

Just some quick little tips I stumbled upon recently:

Wordle is a program that seemingly has only one purpose – to look cool. But I think it has more potential than that.

While it is definitely a fun program to play with and an easy way to create interesting digital art, I feel it could also be very a useful marketing aid.

Basically, the more frequently you use a word, the larger it appears in the image. Uses for this are 2-fold:

1) It tells me what keywords I should be using on the tags
2) It shows me the “message” of the copy I just created. It’s a quick and easy (and pretty) way to see if my writing is emphasizing what I want it to.

Here are some examples created using our own Blog copy:

GoLeads Wordle

 

Wordle 2 

 

All in all a great tool.

Second cool tool for the day: http://namechk.com. A great way for a Small Business to check the availability of their handle(name) on the primary social sites.

Again, dual purpose:
1) Check to ensure your name is not taken, then go register them.
2) It exposed me to quite a few sites that I didn’t even know existed. A great way to open up to an extensive social media world beyond Twitter and Facebook.

Hope you guys find these as useful and fun as I do!

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Filed under GoLeads, marketing, Misc., Social Marketing

“Follow us on…”

Everyone is telling you to market through social media, aren’t they? It feels like you can’t listen to an advertisement these days without hearing “OR follow us on…” Whether it’s Facebook, Twitter and/or youtube, it seems like half the content of every marketing campaign consists of URL addresses. The thing is, it works. There’s a reason that social marketing has exploded in the way that it has. You can follow the biggest companies, the savviest politicians, and the most up-to-date news on the same medium where you can find out what your sister-in-law had for dinner last night.

This is all common knowledge, but it wasn’t until I took the reigns of social marketing for GoLeads that I realized how intricate, confusing, and exciting this world could be. It kind of feels like online dating, doesn’t it? You have a few paragraphs to promote what you offer, while seeming personable, humorous, interesting AND attractive. That’s a lot of pressure!

I’ll admit, I’m tempted to just crawl back into the world of direct mail, telemarketing, email blasts and call it good! But we have to start combining all of them together. Look for new ways to market and be seen. As a business excited about what we have to sell and about the services we provide, we want to promote ourselves as widely as possible and it’s just a fact that combining all forms of marketing allows you to reach more people and create more connections than you ever thought possible. In conjunction with telemarketing and direct mail, social media provides a no hassle and immediate way to get in direct contact with those who have questions and concerns about your business.

But I am by no means an expert. Like I said, this is all new to me too. And I only felt comfortable jumping in after reading blog upon blog and marketing article upon marketing article. And I’m still trying to figure it all out. It seems that a lot of small businesses feel this way as well. I think that this blog can be a useful learning tool for both of us.

By checking in with me, you’ll be able to learn from my triumphs and failures(!), all while I provide you with all the invaluable marketing, business and social media tricks and treats(sorry, I’m in a seasonal mood) I find during my journey. And please share tips you come across or experiences you’ve had!

Here’s a tip to get going from http://http://www.bloggingtips.com/2008/12/31/10-blogging-tips-for-2009-to-make-it-your-most-successful-blogging-year-ever/ :

“Blogging Tip #5: Comment on Other Popular Blogs in Your Niche. Make relevant posts on other authority blogs in your niche. The key word here is r-e-l-e-v-a-n-t”

Alright, here goes…

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