Tag Archives: GoLeads

2010

Happy New Year Everyone!

GoLeads hopes everyone had an exciting and safe end to 2009.

We just finished up our first meeting of the year and are very excited to get back to work and catapult the size and success of our company and your company in 2010.

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Filed under GoLeads, Misc.

Seasons Greetings!

We want to wish everyone a very merry and safe holiday.  We hope your day is full of friends, family, food and laughter.

Happy Holidays from all of us here at GoLeads!!

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Word Play

Just some quick little tips I stumbled upon recently:

Wordle is a program that seemingly has only one purpose – to look cool. But I think it has more potential than that.

While it is definitely a fun program to play with and an easy way to create interesting digital art, I feel it could also be very a useful marketing aid.

Basically, the more frequently you use a word, the larger it appears in the image. Uses for this are 2-fold:

1) It tells me what keywords I should be using on the tags
2) It shows me the “message” of the copy I just created. It’s a quick and easy (and pretty) way to see if my writing is emphasizing what I want it to.

Here are some examples created using our own Blog copy:

GoLeads Wordle

 

Wordle 2 

 

All in all a great tool.

Second cool tool for the day: http://namechk.com. A great way for a Small Business to check the availability of their handle(name) on the primary social sites.

Again, dual purpose:
1) Check to ensure your name is not taken, then go register them.
2) It exposed me to quite a few sites that I didn’t even know existed. A great way to open up to an extensive social media world beyond Twitter and Facebook.

Hope you guys find these as useful and fun as I do!

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Filed under GoLeads, marketing, Misc., Social Marketing

“Follow us on…”

Everyone is telling you to market through social media, aren’t they? It feels like you can’t listen to an advertisement these days without hearing “OR follow us on…” Whether it’s Facebook, Twitter and/or youtube, it seems like half the content of every marketing campaign consists of URL addresses. The thing is, it works. There’s a reason that social marketing has exploded in the way that it has. You can follow the biggest companies, the savviest politicians, and the most up-to-date news on the same medium where you can find out what your sister-in-law had for dinner last night.

This is all common knowledge, but it wasn’t until I took the reigns of social marketing for GoLeads that I realized how intricate, confusing, and exciting this world could be. It kind of feels like online dating, doesn’t it? You have a few paragraphs to promote what you offer, while seeming personable, humorous, interesting AND attractive. That’s a lot of pressure!

I’ll admit, I’m tempted to just crawl back into the world of direct mail, telemarketing, email blasts and call it good! But we have to start combining all of them together. Look for new ways to market and be seen. As a business excited about what we have to sell and about the services we provide, we want to promote ourselves as widely as possible and it’s just a fact that combining all forms of marketing allows you to reach more people and create more connections than you ever thought possible. In conjunction with telemarketing and direct mail, social media provides a no hassle and immediate way to get in direct contact with those who have questions and concerns about your business.

But I am by no means an expert. Like I said, this is all new to me too. And I only felt comfortable jumping in after reading blog upon blog and marketing article upon marketing article. And I’m still trying to figure it all out. It seems that a lot of small businesses feel this way as well. I think that this blog can be a useful learning tool for both of us.

By checking in with me, you’ll be able to learn from my triumphs and failures(!), all while I provide you with all the invaluable marketing, business and social media tricks and treats(sorry, I’m in a seasonal mood) I find during my journey. And please share tips you come across or experiences you’ve had!

Here’s a tip to get going from http://http://www.bloggingtips.com/2008/12/31/10-blogging-tips-for-2009-to-make-it-your-most-successful-blogging-year-ever/ :

“Blogging Tip #5: Comment on Other Popular Blogs in Your Niche. Make relevant posts on other authority blogs in your niche. The key word here is r-e-l-e-v-a-n-t”

Alright, here goes…

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