Tag Archives: blogging

The Rules of Fighting…I Mean Writing

I’m not a fiction writer and I barely remember the one time I did see Fight Club but even so, I do like the premise behind these posts: “Tyler Durden Rules for Writing in the Zone” Parts 1 and 2

Essentially the blog writer references the rules of “Fight Club” as fiction writing guidelines. But really it’s all about psyching yourself into the right mindframe for less stressful and more successful writing so I think it could just as easily apply to blog and copy-writing as it does to romance novels.

Rules include:

“No fear. No distractions. The ability to let that which does not matter truly slide.”

“I say stop being perfect, I say…Let’s evolve, let the chips fall where they may.”

“Just run with it”

I’ll admit. I am the biggest culprit of the first one.  Well, and the second one. And…well, you get the idea.

Oh and another cool thing about WordPress: I came across the above blog on the login page, where every day they display a host of newly updated blogs. Great access tool for a variety of occupationally pertinent – and sometimes just plain entertaining – information.

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Filed under marketing, Social Marketing, Writing

WordPress Props

If you are a small business interested in starting a free blog, I really have to recommend WordPress.com. Which may come across as sketchy since I’m a WordPress user. But it’s legit! Because there’s a reason I’m a  WordPress user. 

As I’ve mentioned before, I’m new to not only this medium but kinda to technology in general. Don’t get me wrong, I can surf the web and check my email. But I was that typical English major whose idea of technological savviness was putting together a Powerpoint presentation. So I’m fairly limited in my knowledge and expectation of technology. So when I think, “man, I wish I could do *insert genius idea here* in my blog,” and then I realize WordPress already has the capability and all I have to do is press a button, it’s pretty exciting to me.

We’ve been on WordPress for a couple months now and I’ve had quite a few of those moments. But I’ll admit, when I first visited the site, the format kinda threw me off. It seemed hard to navigate. So I went elsewhere and actually originally set up the blog on one of those other free sites. Yeah, that definitely didn’t work out so well. I mean, I canceled it before anyone saw it so no harm, no foul. But it was still a very frustrating experience. Sure it was simple to log into and seemed pretty cut and dry but that’s because it really had nothing to offer. The themes were horrendous, I couldn’t customize my header or adjust the margins of my page. It was impossible to track my posts and adding pictures? Easier to not. Basically, the whole thing was just, well, tacky.

I decided to revisit WordPress and after taking a few minutes to familiarize myself with the site, I decided to give it a shot. And it has been great. It’s clean, easy to use and has more amenities than I could have predicted. And all for a free service.

Not bad.

Plus they make it snow in the background in winter. How seasonal and cute.

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Word Play

Just some quick little tips I stumbled upon recently:

Wordle is a program that seemingly has only one purpose – to look cool. But I think it has more potential than that.

While it is definitely a fun program to play with and an easy way to create interesting digital art, I feel it could also be very a useful marketing aid.

Basically, the more frequently you use a word, the larger it appears in the image. Uses for this are 2-fold:

1) It tells me what keywords I should be using on the tags
2) It shows me the “message” of the copy I just created. It’s a quick and easy (and pretty) way to see if my writing is emphasizing what I want it to.

Here are some examples created using our own Blog copy:

GoLeads Wordle

 

Wordle 2 

 

All in all a great tool.

Second cool tool for the day: http://namechk.com. A great way for a Small Business to check the availability of their handle(name) on the primary social sites.

Again, dual purpose:
1) Check to ensure your name is not taken, then go register them.
2) It exposed me to quite a few sites that I didn’t even know existed. A great way to open up to an extensive social media world beyond Twitter and Facebook.

Hope you guys find these as useful and fun as I do!

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Filed under GoLeads, marketing, Misc., Social Marketing

“Follow us on…”

Everyone is telling you to market through social media, aren’t they? It feels like you can’t listen to an advertisement these days without hearing “OR follow us on…” Whether it’s Facebook, Twitter and/or youtube, it seems like half the content of every marketing campaign consists of URL addresses. The thing is, it works. There’s a reason that social marketing has exploded in the way that it has. You can follow the biggest companies, the savviest politicians, and the most up-to-date news on the same medium where you can find out what your sister-in-law had for dinner last night.

This is all common knowledge, but it wasn’t until I took the reigns of social marketing for GoLeads that I realized how intricate, confusing, and exciting this world could be. It kind of feels like online dating, doesn’t it? You have a few paragraphs to promote what you offer, while seeming personable, humorous, interesting AND attractive. That’s a lot of pressure!

I’ll admit, I’m tempted to just crawl back into the world of direct mail, telemarketing, email blasts and call it good! But we have to start combining all of them together. Look for new ways to market and be seen. As a business excited about what we have to sell and about the services we provide, we want to promote ourselves as widely as possible and it’s just a fact that combining all forms of marketing allows you to reach more people and create more connections than you ever thought possible. In conjunction with telemarketing and direct mail, social media provides a no hassle and immediate way to get in direct contact with those who have questions and concerns about your business.

But I am by no means an expert. Like I said, this is all new to me too. And I only felt comfortable jumping in after reading blog upon blog and marketing article upon marketing article. And I’m still trying to figure it all out. It seems that a lot of small businesses feel this way as well. I think that this blog can be a useful learning tool for both of us.

By checking in with me, you’ll be able to learn from my triumphs and failures(!), all while I provide you with all the invaluable marketing, business and social media tricks and treats(sorry, I’m in a seasonal mood) I find during my journey. And please share tips you come across or experiences you’ve had!

Here’s a tip to get going from http://http://www.bloggingtips.com/2008/12/31/10-blogging-tips-for-2009-to-make-it-your-most-successful-blogging-year-ever/ :

“Blogging Tip #5: Comment on Other Popular Blogs in Your Niche. Make relevant posts on other authority blogs in your niche. The key word here is r-e-l-e-v-a-n-t”

Alright, here goes…

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