Category Archives: Uncategorized

Yet Another Use For Facebook

Taunt the police.

At least that’s what one UK man is doing. After escaping from prison in September, Craig “Lazie” Lynch has been on the run and rubbing it in the police’s collective face the entire time. He’s using Facebook and picture updates to flaunt his adventures to the authorities and has collected thousands of fbook friends along the way.

 Not directly pertinent to marketing or GoLeads but hey, interesting, no?

Call me crazy but I don’t have high hopes for his new year.

UPDATE 01/14/10:

I was sooo right about his new year.

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How To Close Out The Year

 http://webworkerdaily.com/2009/12/29/10-things-to-do-before-the-new-year/

Nice little article I came across today about how to take advantage of the slow period that comes in the last 2 weeks of the year.

I enjoyed this for 2 reasons:

            1. The ideas aren’t too shabby. Especially that one about cleaning out 
                my email…

            2. It’s comforting to be reminded that those 2 slow weeks aren’t specific to
                your company.

How are you spending the last 2 days of 2009?

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The World According To Twitter

Alright, some info from the “Twitterverse.”  

Ok, you know what…I tried but I can’t do it. I really dislike that term. I’m trying to get with the lingo(…I sound like I’m 65 years old now, don’t I?) but must we always combine names!? We’re typing! It’ll take two more seconds to complete the words and press the space bar!

sigh.

Sorry, little rant there. So anyway. Ahem. Here’s some interesting links having to do with the Twitter Universe. Or the world according to Twitter. Or heck, just Twitter.

Mark Ramskill
“The Smart Way”
http://www.twitip.com/using-twitter-the-smart-way/ 

Mark Ramskill’s introductory blog about Twitter is just that. It assumes only that you’ve heard of Twitter and begins its explanation there. Which, let me tell you, is refreshing in the world of Twitter how-to articles. From what I can tell, Twitter is a very nuanced world and getting bogged down with information about how to maximize your Twitter experience with tips and programs is rather intimidating and off-putting for a newcomer. Ramskill does get a bit more in depth later in the post but it’s still a good jumping off point for starting “The Smart Way.”

Maria Pergolino
“Dreamforce 2009: Using Twitter Effectively for Marketing and Sales”
http://blog.marketo.com/blog/2009/11/dreamforce-2009-using-twitter-effectively-for-marketing-and-sales.html 

Pergolino’s focus is more on how to use Twitter to your advantage once you’re fairly well-versed. Which is kind of a jump forward for us newbies but it is kind of inspiring to see the creative ways in which some have used Twitter to reach out to their clients and the world at large.

Now then, I don’t mean to sound like too much of a Twitter cheerleader. I’m not a Twittizen yet. This is an evolving process of research and trial and error. But you have to admit, using Twitter to send someone champagne on a plane is pretty sweet…

Also, how good of an idea is this: “Giving money to charity if people talk about your brand online. In one example, Virgin gave $1 for every tweet to a charity at a conference.” Awesome.

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“Follow us on…”

Everyone is telling you to market through social media, aren’t they? It feels like you can’t listen to an advertisement these days without hearing “OR follow us on…” Whether it’s Facebook, Twitter and/or youtube, it seems like half the content of every marketing campaign consists of URL addresses. The thing is, it works. There’s a reason that social marketing has exploded in the way that it has. You can follow the biggest companies, the savviest politicians, and the most up-to-date news on the same medium where you can find out what your sister-in-law had for dinner last night.

This is all common knowledge, but it wasn’t until I took the reigns of social marketing for GoLeads that I realized how intricate, confusing, and exciting this world could be. It kind of feels like online dating, doesn’t it? You have a few paragraphs to promote what you offer, while seeming personable, humorous, interesting AND attractive. That’s a lot of pressure!

I’ll admit, I’m tempted to just crawl back into the world of direct mail, telemarketing, email blasts and call it good! But we have to start combining all of them together. Look for new ways to market and be seen. As a business excited about what we have to sell and about the services we provide, we want to promote ourselves as widely as possible and it’s just a fact that combining all forms of marketing allows you to reach more people and create more connections than you ever thought possible. In conjunction with telemarketing and direct mail, social media provides a no hassle and immediate way to get in direct contact with those who have questions and concerns about your business.

But I am by no means an expert. Like I said, this is all new to me too. And I only felt comfortable jumping in after reading blog upon blog and marketing article upon marketing article. And I’m still trying to figure it all out. It seems that a lot of small businesses feel this way as well. I think that this blog can be a useful learning tool for both of us.

By checking in with me, you’ll be able to learn from my triumphs and failures(!), all while I provide you with all the invaluable marketing, business and social media tricks and treats(sorry, I’m in a seasonal mood) I find during my journey. And please share tips you come across or experiences you’ve had!

Here’s a tip to get going from http://http://www.bloggingtips.com/2008/12/31/10-blogging-tips-for-2009-to-make-it-your-most-successful-blogging-year-ever/ :

“Blogging Tip #5: Comment on Other Popular Blogs in Your Niche. Make relevant posts on other authority blogs in your niche. The key word here is r-e-l-e-v-a-n-t”

Alright, here goes…

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