Category Archives: GoLeads

2010

Happy New Year Everyone!

GoLeads hopes everyone had an exciting and safe end to 2009.

We just finished up our first meeting of the year and are very excited to get back to work and catapult the size and success of our company and your company in 2010.

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Filed under GoLeads, Misc.

2009: Quantity AND Quality

It’s getting to be that time. We’re saying goodbye to 2009 and hello to 2010. The past year has been a very busy one for our company. Our goals were growth and development and we’ve achieved just that.

We’ve not only added 3 new employees to our team, but 3 new positions to outfit our expanding business. We made a major marketing push in 2009, hiring on a marketing assistant, expanding our direct mail and email output, enhancing our social networking, etc., and plan to continue our active and successful marketing pursuits in the upcoming year.

In 2009 we also brought on board senior sales representatives Curtis Hansen and Crystal Howell to develop and operate our new Reseller Division. Between them they have 28 years of experience and have already been had great success in the sale of our internal customer, business, agricultural and specialty files. They look forward to more than doubling the division in the year 2010.

So, it seems 2010 is going to be an exciting one for GoLeads. And hey, maybe this is the year I finally keep my resolution to go vegetarian and attend Jazzercise every day…

Yeah, probably not.

In what ways are you going to make your company bigger and better in the new year?

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Filed under GoLeads, marketing, Misc.

Seasons Greetings!

We want to wish everyone a very merry and safe holiday.  We hope your day is full of friends, family, food and laughter.

Happy Holidays from all of us here at GoLeads!!

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The World According To Twitter

Alright, some info from the “Twitterverse.”  

Ok, you know what…I tried but I can’t do it. I really dislike that term. I’m trying to get with the lingo(…I sound like I’m 65 years old now, don’t I?) but must we always combine names!? We’re typing! It’ll take two more seconds to complete the words and press the space bar!

sigh.

Sorry, little rant there. So anyway. Ahem. Here’s some interesting links having to do with the Twitter Universe. Or the world according to Twitter. Or heck, just Twitter.

Mark Ramskill
“The Smart Way”
http://www.twitip.com/using-twitter-the-smart-way/ 

Mark Ramskill’s introductory blog about Twitter is just that. It assumes only that you’ve heard of Twitter and begins its explanation there. Which, let me tell you, is refreshing in the world of Twitter how-to articles. From what I can tell, Twitter is a very nuanced world and getting bogged down with information about how to maximize your Twitter experience with tips and programs is rather intimidating and off-putting for a newcomer. Ramskill does get a bit more in depth later in the post but it’s still a good jumping off point for starting “The Smart Way.”

Maria Pergolino
“Dreamforce 2009: Using Twitter Effectively for Marketing and Sales”
http://blog.marketo.com/blog/2009/11/dreamforce-2009-using-twitter-effectively-for-marketing-and-sales.html 

Pergolino’s focus is more on how to use Twitter to your advantage once you’re fairly well-versed. Which is kind of a jump forward for us newbies but it is kind of inspiring to see the creative ways in which some have used Twitter to reach out to their clients and the world at large.

Now then, I don’t mean to sound like too much of a Twitter cheerleader. I’m not a Twittizen yet. This is an evolving process of research and trial and error. But you have to admit, using Twitter to send someone champagne on a plane is pretty sweet…

Also, how good of an idea is this: “Giving money to charity if people talk about your brand online. In one example, Virgin gave $1 for every tweet to a charity at a conference.” Awesome.

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Filed under GoLeads, marketing, Uncategorized

Word Play

Just some quick little tips I stumbled upon recently:

Wordle is a program that seemingly has only one purpose – to look cool. But I think it has more potential than that.

While it is definitely a fun program to play with and an easy way to create interesting digital art, I feel it could also be very a useful marketing aid.

Basically, the more frequently you use a word, the larger it appears in the image. Uses for this are 2-fold:

1) It tells me what keywords I should be using on the tags
2) It shows me the “message” of the copy I just created. It’s a quick and easy (and pretty) way to see if my writing is emphasizing what I want it to.

Here are some examples created using our own Blog copy:

GoLeads Wordle

 

Wordle 2 

 

All in all a great tool.

Second cool tool for the day: http://namechk.com. A great way for a Small Business to check the availability of their handle(name) on the primary social sites.

Again, dual purpose:
1) Check to ensure your name is not taken, then go register them.
2) It exposed me to quite a few sites that I didn’t even know existed. A great way to open up to an extensive social media world beyond Twitter and Facebook.

Hope you guys find these as useful and fun as I do!

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Filed under GoLeads, marketing, Misc., Social Marketing