Where’s the Bat Signal when you need it?

“Facebook helps you connect and share with the people in your life.”

I was hanging out with my younger sister the other day. She’s 19 and pretty much attached to her phone at all times. Watching her constantly text and Facebook (guess it’s a verb now, huh?) reminded me of a news report I read a few months back.

http://scitech.blogs.cnn.com/2009/09/08/trapped-girls-update-facebook-instead-of-calling-cops/

Above is the link but the gist of the story is this:  two young girls in Australia, ages 12 and 10, got stuck in a storm drain. Instead of using their cellphone to call emergency services, they asked for help by updating their facebook status. Only once a friend saw the update and alerted emergency services were the girls saved.

Wow.

I know that I’ve heralded the benefits of social networking on this blog. But wow. Sure these tools can have a great and important sociological, political, journalistic…and marketing… impact, but I so hope we don’t lose sight of the big picture. Common sense is still needed. There is no magic bullet, no one way to do everything. Twitter can’t sell all your products. And Facebook won’t always save your life. So let’s keep direct mail and 911 fresh in our thoughts, ok?

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Filed under Misc., Social Marketing

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